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Price: $ 11.00

Price: $ 11.00

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Let your lashes speak for themselves with Worth the Hype Waterproof Mascara. Effortless to apply and comfortable to wear, our buildable formula gives you fuller-looking lashes that feel feathery-soft. Now available in a waterproof version, this mascara doesn’t just live up to the hype, it also stands up to rain, sweat or tears. Plus, the tapered tip lets you brush, build and lengthen even the littlest baby lashes at the inner corner of your eyes.



For most recent ingredient list, please refer to packaging.

Isododecane, Beeswax/Cera Alba/Cire d’Abeille, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera/Cire de Carnauba, Disteardimonium Hectorite, Water/Aqua/Eau, Allyl Stearate/VA Copolymer, Oryza Sativa (Rice) Bran Wax, Paraffin, Alcohol Denat., Polyvinyl Laurate, VP/Eicosene Copolymer, Propylene Carbonate, Talc, Carthamus Tinctorius (Safflower) Seed Oil, Rosa Canina Fruit Oil, PEG-30 Glyceryl Stearate, Argania Spinosa Kernel Oil, Silica, Propylene Glycol, Hydrogenated Jojoba Oil, Citric Acid, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, BHT, Propyl Gallate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Methylparaben, Propylparaben. MAY CONTAIN / PEUT CONTENIR (+/-): Carmine (CI 75470), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Iron Oxides (CI 77491, CI 77492, CI 77499), Ferric Ferrocyanide (CI 77510), Manganese Violet (CI 77742), Titanium Dioxide (CI 77891), Mica.


WORTH THE HYPE WATERPROOF MASCARA is rated 4.3 out of 5 by 978.
Rated 3 out of 5 by from Not My Favorite [This review was collected as part of a promotion.] I received this as part of the sample program. I wear contacts, so I prefer a waterproof mascara. This just doesn't give me everything I'm looking for in a mascara. It does give some length, but very little volume. It's also a drier formula and because of the brush, I find it harder to work it into the base of my lashes. It also flakes, though that happens later in the day, so I do get several hours of non-messy wear. The color is fine. It takes a little work to remove, but for the most part it comes off with eye makeup remover. Lastly, this contains carmine, which I'm trying to cut out of my makeup collection, so it loses some points with me there, too.
Date published: 2018-09-01
Rated 5 out of 5 by from Extremely long lasting! [This review was collected as part of a promotion.] So I got ve this mascara plus the epic ink eyeliner just before a kayaking trip to the beach and decided to put them through their paces. I started my day at 930am and was on the beach around 11am and applying spray on sunscreen. I was certain that was the end of it. But much to my surprise, there hours later we were still going strong! I normally kayak in white water (I am usually on the wild section of the Chattahoochee or on the Chatoogga aka "the deliverance river") so kayaking in the Atlantic ocean surf gave me ample opportunity to practice my combat rolls, resulting in many exciting moments underwater and lots of waves in my face! At the end of the day, it held up remarkably well! The mascara more than the eyeliner. But it never ran or streaked and maintained the fun grungy look all day!
Date published: 2018-08-29
Rated 5 out of 5 by from The Perfect Mascara [This review was collected as part of a promotion.] I got this as part of the loyalty program- I’ve tried a LOT of mascara. From the cheapest to the most expensive, newest and all. I have only found very few that work really well- and this is now my favorite! I’m telling you- give it a try. The brush is super nice. I didn’t poke my eye out or anything. It lifts your lashes, gives them a nice deep color, and separates them. It makes you look like you have the softest butterfly wings on your face! Super natural looking and lightweight. I’ve had a lot of mascaras clump up or become really uncomfortable. Sometimes I’ll even use pick it off it gets so annoying, but this mascara is a stunner. A must have!
Date published: 2018-08-27
Rated 3 out of 5 by from Not bad, but not great either [This review was collected as part of a promotion.] I tried this mascara as a part of the loyalty program. The applicator is nice, but I'm not a huge fan of the mascara itself. It didn't do a great job of lengthening and volumizing my lashes. It was by no means terrible, but I've definitely used better mascaras for a cheaper or comparable price. It is very long lasting and waterproof though. I also did like the fact that although it withstands water very well, it wasn't difficult to get off with make up remover, which I find normally isn't the case with waterproof mascaras. So overall I wasn't super disappointed, but I wasn't super impressed either.
Date published: 2018-09-11
Rated 2 out of 5 by from [This review was collected as part of a promotion.] I dont always need to curl my lashes before mascara, but even with curling, this mascara made them fall to stick straight almost immediately. It does provide length and volume and is a very black formula, but none of that is worth it if your lashes arent lifted. I also tried using it on top of waterproof mascara to see if the curl would hold better that way: curl was better, but this mascara doesnt seem to play well with others- it got clumpy and unnatural looking quickly no matter how hard I tried to be careful with the application. There are just so many better options out there for a drugstore mascara!
Date published: 2019-05-21
Rated 5 out of 5 by from One Of My Favorites! [This review was collected as part of a promotion.] I Received This In The Mail A While Ago Along With The Epic Ink Liner, And To Be Honest, I Loved This The Most Out Of The Two. I Know It Doesn’t Specify That It Lengthens Or Adds Volume, But It Did The Trick For Me! It Really Helped When I Needed To Blend My Lashes With My Falsies, And It Made My Bottom Lashes POP When I Couldn’t Use My Skinny Mascara Anymore After It Dried Out! The Only Downside Is I Somehow Lost It Between Traveling Home And Back To College During Break. Since Then I’ve Been Lost Without It. I’m Going To Make It My Business To Buy Another Soon !
Date published: 2018-12-20
Rated 5 out of 5 by from Loved it! [This review was collected as part of a promotion.] I have sensitive eyes to some products, but this definitely passed the test! I am the one or two layers of mascara kind of girl, and thought this mascara does a decent job. I LOVE how you don't have to remove excess mascara from the brush before applying it- which is what I was doing with my previous (high-end and expensive) mascara. I also did not feel my lashes wet like many products do, which is great! I haven't tested the waterproof part, but was happy enough with how easily I could get it off (I use Garnier's micellar water). Would def purchase in the future!
Date published: 2018-08-30
Rated 5 out of 5 by from Worth The Hype [This review was collected as part of a promotion.] I don’t usually wear mascara because I hadn’t found the right one until now. It’s hard to find a mascara that gives you everything you like and is affordable. I like my lashes to look thick and full without giving me spider lashes. With this mascara my lashes were full and it layers beautifully to get the thickness you want. This is a basic mascara that I can wear both lightly and heavily depending on how many coats you add to your lashes. It dries fairly quickly. The shape of the wand is perfect. The best part is that it washes off cleanly with soap and water. It definitely lives up to it’s name. Worth The Hype!!
Date published: 2018-09-23
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