Price: $ 10.00


Price: $ 10.00

Price: $ 10.00

Expected delivery date? Edit details


In Stock



Let your lashes speak for themselves with Worth the Hype Waterproof Mascara. Effortless to apply and comfortable to wear, our buildable formula gives you fuller-looking lashes that feel feathery-soft. Now available in a waterproof version, this mascara doesn’t just live up to the hype, it also stands up to rain, sweat or tears. Plus, the tapered tip lets you brush, build and lengthen even the littlest baby lashes at the inner corner of your eyes.



For most recent ingredient list, please refer to packaging.

Isododecane, Beeswax/Cera Alba/Cire d’Abeille, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera/Cire de Carnauba, Disteardimonium Hectorite, Water/Aqua/Eau, Allyl Stearate/VA Copolymer, Oryza Sativa (Rice) Bran Wax, Paraffin, Alcohol Denat., Polyvinyl Laurate, VP/Eicosene Copolymer, Propylene Carbonate, Talc, Carthamus Tinctorius (Safflower) Seed Oil, Rosa Canina Fruit Oil, PEG-30 Glyceryl Stearate, Argania Spinosa Kernel Oil, Silica, Propylene Glycol, Hydrogenated Jojoba Oil, Citric Acid, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, BHT, Propyl Gallate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Methylparaben, Propylparaben. MAY CONTAIN / PEUT CONTENIR (+/-): Carmine (CI 75470), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Iron Oxides (CI 77491, CI 77492, CI 77499), Ferric Ferrocyanide (CI 77510), Manganese Violet (CI 77742), Titanium Dioxide (CI 77891), Mica.


WORTH THE HYPE WATERPROOF MASCARA is rated 4.4 out of 5 by 332.
Rated 5 out of 5 by from The Perfect Mascara I got this as part of the loyalty program- I’ve tried a LOT of mascara. From the cheapest to the most expensive, newest and all. I have only found very few that work really well- and this is now my favorite! I’m telling you- give it a try. The brush is super nice. I didn’t poke my eye out or anything. It lifts your lashes, gives them a nice deep color, and separates them. It makes you look like you have the softest butterfly wings on your face! Super natural looking and lightweight. I’ve had a lot of mascaras clump up or become really uncomfortable. Sometimes I’ll even use pick it off it gets so annoying, but this mascara is a stunner. A must have! [This review was collected as part of a promotion.]
Date published: 2018-08-27
Rated 3 out of 5 by from Not bad, but not great either I tried this mascara as a part of the loyalty program. The applicator is nice, but I'm not a huge fan of the mascara itself. It didn't do a great job of lengthening and volumizing my lashes. It was by no means terrible, but I've definitely used better mascaras for a cheaper or comparable price. It is very long lasting and waterproof though. I also did like the fact that although it withstands water very well, it wasn't difficult to get off with make up remover, which I find normally isn't the case with waterproof mascaras. So overall I wasn't super disappointed, but I wasn't super impressed either. [This review was collected as part of a promotion.]
Date published: 2018-09-11
Rated 3 out of 5 by from Not My Favorite I received this as part of the sample program. I wear contacts, so I prefer a waterproof mascara. This just doesn't give me everything I'm looking for in a mascara. It does give some length, but very little volume. It's also a drier formula and because of the brush, I find it harder to work it into the base of my lashes. It also flakes, though that happens later in the day, so I do get several hours of non-messy wear. The color is fine. It takes a little work to remove, but for the most part it comes off with eye makeup remover. Lastly, this contains carmine, which I'm trying to cut out of my makeup collection, so it loses some points with me there, too. [This review was collected as part of a promotion.]
Date published: 2018-09-01
Rated 5 out of 5 by from One Of My Favorites! I Received This In The Mail A While Ago Along With The Epic Ink Liner, And To Be Honest, I Loved This The Most Out Of The Two. I Know It Doesn’t Specify That It Lengthens Or Adds Volume, But It Did The Trick For Me! It Really Helped When I Needed To Blend My Lashes With My Falsies, And It Made My Bottom Lashes POP When I Couldn’t Use My Skinny Mascara Anymore After It Dried Out! The Only Downside Is I Somehow Lost It Between Traveling Home And Back To College During Break. Since Then I’ve Been Lost Without It. I’m Going To Make It My Business To Buy Another Soon ! [This review was collected as part of a promotion.]
Date published: 2018-12-20
Rated 5 out of 5 by from Loved it! I have sensitive eyes to some products, but this definitely passed the test! I am the one or two layers of mascara kind of girl, and thought this mascara does a decent job. I LOVE how you don't have to remove excess mascara from the brush before applying it- which is what I was doing with my previous (high-end and expensive) mascara. I also did not feel my lashes wet like many products do, which is great! I haven't tested the waterproof part, but was happy enough with how easily I could get it off (I use Garnier's micellar water). Would def purchase in the future! [This review was collected as part of a promotion.]
Date published: 2018-08-30
Rated 5 out of 5 by from Worth The Hype I don’t usually wear mascara because I hadn’t found the right one until now. It’s hard to find a mascara that gives you everything you like and is affordable. I like my lashes to look thick and full without giving me spider lashes. With this mascara my lashes were full and it layers beautifully to get the thickness you want. This is a basic mascara that I can wear both lightly and heavily depending on how many coats you add to your lashes. It dries fairly quickly. The shape of the wand is perfect. The best part is that it washes off cleanly with soap and water. It definitely lives up to it’s name. Worth The Hype!! [This review was collected as part of a promotion.]
Date published: 2018-09-23
Rated 3 out of 5 by from This product was just alright to me. I heard really great things about this mascara and that it was lengthening and volumizing but each time I have used it I’ve found the results lackluster. I would recommend this to someone who wants a natural look and just is looking for a mascara to coat each lash but if you are like me and want bold full lashes this did not cut it. It took me about 3 or 4 costs to get to a point I was happy with and the mascara almost seemed to fade throughout the day which I have never experienced before. It did not flake or smear but all in all this is not one I reach for.
Date published: 2018-11-05
Rated 4 out of 5 by from Definitely worth a try! I received this mascara as part of a sampling box through the Makeup Crew Program and OMG! I wasn't expecting much but this mascara is pretty great. I will say you may need to build this up if you are looking for a little more volume/fullness but it did a great job of lengthening and separating my lashes. I also layered this on top of another mascara and it did great. It survived through a weekend in Orlando with intense heat, humidity and a lot of walking around so I'm sold! [This review was collected as part of a promotion.]
Date published: 2018-08-28
  • y_2019, m_1, d_14, h_1
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.9
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_332
  • loc_en_CA, sid_NYX_633, prod, sort_[SortEntry(order=RELEVANCE, direction=DESCENDING)]
  • clientName_nyx-cosmeticscanada
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, timer 11ms, 0ms
  • reviews, product
  • bvseo_sdk, undefined, p_sdk_3.2.0
  • CLOUD, getContent, 0ms
  • reviews, product