
TOP TRENDING HALLOWEEN MAKEUP IDEAS & LOOKS
SPOOKY SEASON IS HERE, AND IT’S TIME TO UNLEASH YOUR MOST ICONIC HALLOWEEN MAKEUP LOOKS.
Whether you’re dreaming of a classic vampire transformation, a mesmerizing witch, an ethereal fairy, a cute cat costume, or even elegant royal-inspired looks, we’ve got plenty of Halloween makeup ideas and step-by-step guides on how to get each look.
Check out our Halloween makeup inspiration below and find the makeup you need to make your Halloween looks last all night through trick-or-treating, costume parties, and more.

Freaky Feline
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Fairy
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Doe-eyed Diva
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Coquette Princess
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Teasin’ Tigress
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Zesty Zebra
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Bratty Bunny
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Flirty Fox
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Wallflower
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The Queen
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Man in Red
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Lady in Silver
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Dead Bride
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Sea Witch
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Clown
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Catwoman
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Poison Ivy
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Beetlejuice
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Joker
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Freeze
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FREDDY KRUEGER
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Werewolf
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Drakulah
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Frankie
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Frankie's Bride
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Mummi
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Witch
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Skull
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Vampire
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Cat
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Devil
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SHOP HALLOWEEN SFX MAKEUP
Transform your look with special effects makeup that delivers pro-level results. Our SFX Face & Body Paint Palette and SFX Face & Body Paint Sticks make it easy to create realistic scars, dramatic wounds, and full-coverage Halloween face and body paint looks. With bold pigments, smooth blendability, and skin-safe formulas, these SFX essentials let you become anything from a witch to a haunting vampire.
SHOP HALLOWEEN LIP MAKEUP
Complete your Halloween makeup look with a bold, statement lip. From Halloween lip colors in vampy reds and witchy blacks to shimmering glosses fit for royalty, our lip products are perfect for any costume. Try Butter Gloss Metallic for a glossy lip, Fat Matte Smooth Color Lipstick for a dramatic black lip, or get a long-lasting stain with Lip I.V. Hydrating Lip Gloss Stain and Lip Lingerie Liner Stain. With bold lipsticks for costumes, hydrating formulas, and all-day stain, these picks let you create glam, spooky, or fierce looks that last from dusk till dawn.
SHOP HALLOWEEN FACE MAKEUP
Create the ultimate canvas for your costume with Halloween face makeup that lasts all night. Start with makeup primers like The Face Glue Gripping Primer or Plump Right Back Primer + Serum for a smooth, long-wear base, then build full coverage Halloween makeup with Make 'Em Wonder Soft Matte Buildable Foundation. Add depth and glow with blushes and highlighters such as the Buttermelt Blush, Buttermelt Glow Boosting Highlighter Stix, or Jumbo Multi-Use Highlighter Stick, and finish with Face & Body Glitter for an eye-catching touch. Finally, lock in your look with a setting spray like The Face Glue Setting Spray or Matte Finish Makeup Setting Spray, so your makeup stays flawless from the first scare to the final selfie.
SHOP HALLOWEEN EYE MAKEUP
Bring your character to life with Halloween eye makeup that makes every look unforgettable. Create bold Halloween eyeshadow looks with the Ultimate Shadow Palette and Lid Lingerie Cream Eye Pigment. Go dramatic with eyeliners like Epic Ink Waterproof Liquid Eyeliner or Epic Inky Stix Cream Gel Eyeliner. Add striking detail with Vivid Rich Mechanical Pencil or build dimension with the iconic Jumbo Eye Pencil. With waterproof, smudge-proof formulas and high-impact pigments, these Halloween eye makeup essentials stay put through every party, helping you transform into Catwoman, Poison Ivy, or any fantasy character with eyes that captivate all night.
Halloween FAQ
Spooky season is here, and we couldn’t be more excited. Whether you’re looking to rock a cute cat costume, go freaky as a psycho clown, or scare them with a skeleton face, we’ve got your must-haves for a ghoulishly good Halloween look. We are, after all, America’s #1 Halloween makeup brand (and we take that honor seriously).
This year, we have more Halloween makeup staples than ever to help you complete your costume. For fantasy looks that call for surreal special effects, snag our limited-edition SFX Face and Body Paint. These six blendable, buildable creams set to a dry long-wearing finish and include key primary & bright shades to create every color imaginable. With this SFX cream makeup palette in your kit, the only limit to your artistry is your imagination! Mix, build, and blend these cream makeup shades together and challenge your pro artistry SFX skills.
Pair it with the party-ready Jumbo Lashes and fan-favorite Epic Ink Liner (available in matte black and bright white) for an otherworldly Halloween look.
In addition to our limited-edition Halloween makeup, we’re updating some of our favorite products with special-edition shades made exclusively for the holiday. Put your pout center-stage with our Lip Lingerie XXL Matte Liquid Lipstick, a creamy, matte-finish lipstick that offers up to 16 hours of smudge-resistant wear (no matter how much candy you eat). Swipe the inky-black shade Naughty Noir onto bare lips for a witchy makeup look that’ll have them spellbound, or reach for Sizzlin’ to give your vampire costume a glam twist. Wear the lipstick as-is or pair it with Line Loud Lip Pencil for an extra-defined pout.